In Part I of this post, I suggested that we owe it to ourselves and our audiences to be able to answer the question “Why should someone pay to hear me play?” I also intimated that we are all capable of answering this question, finding our niche, and becoming “irreplaceable.” Naturally, that leads us to the question of how…
How Do You Make Yourself Irreplaceable?
Think back to Econ101 and the concept of supply and demand.
I took a class in graduate school which dealt with the business side of pursuing a career in music. It was a great class, but forced many of us to confront the reality of the music industry in a way that many of us had never done before.
On one particularly memorable day, the teacher started off the class by asking us a simple but direct question that silenced the room.